Pay Per Play – A New Revolution ?

I have come accross this new thing for making money online called ‘Pay Per Play’. It is going to launch officially next month and now is in its BETA. It sounds a cool idea and seems that it would work but I am not sure about that because of bad WidgetBucks experience I had. Here are some details about Pay Per Play thing. I got some emails regarding this program from someone, I am pasting them here.

This was the second email from that guy, in his first email he asked me if I would like to have details about this program. I replied and asked him to mail the details and he replied:

It will officially kick off in February. At the moment PPP are in their Marketing phase and are trying to set up Webmasters.

Basically, PPP are partnering with a major search engine who is confidential at this stage. They have 66,000 advertisers ready to participate. The way it will work is advertisers will pay to play a 5 sec audio ad on your site. As soon as someone visits your site, you will get paid because the ad plays. The visitor does not have to click on anything for you to get paid, this is what makes it different to other forms of advertising. You get paid for 100% of your visitors. The ads are contextual and will be related to your content/niche.

As a website owner you earn 25% of the cost of advertising. Therefore a site with a lot of visitors has the potential to earn fairly well. Also, the visitor only gets one audio ad per site so they don’t get bombarded unless you put their script on every page of your site. It currently doesn’t contravene Adsense advertising.

I can see the potential and thought being one of the larger sites in the niche you could stand to benefit quite well from the concept. Also I think with most of these things, the earlier you get on board the better.

After this email, I asked him some more questions and he replied:

The amount you will earn will depend on whatever the current rate for advertisers is. This amount will change and vary depending on where ads are played and how large the PPP network is at any given moment.

The larger our network the more money we all earn. We predict that revenue per play will come in at $.01 (one cent USD) to $.03 (three cents USD) per audio ad played on average.

Because you are paid on 100% of your traffic that is exposed to PPP audio ads your ECPM (effective earning per 1000 visitors) could be between $2.50 and $7.50 (and higher) on each page where you place the PPP code.

This is just an estimate and we won’t know the actual PPP average income until we officially launch on February 1st, 2008. You should sign up now and place the PPP audio ad code on your site right away. This will earn you the right to market this opportunity to others and lock in your slice of the action of those you refer on tier 2 and tier 3.

We have a full line of training materials available to you after sign up. We need you to get as many people as possible to sign up right away. In exchange we are offering you lifetime residual income off of the effort of others.

Weekly payments will begin after February 1st, 2008.
No other advertising media network comes close to offering this kind of compensation structure.

It does sound a great idea and I am going to try them on my websites from today and see if it works, I would soon update you guys about the results.

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